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Author (up) Klein, E.D.; Bhatt, R.S.; Zentall, T.R. openurl 
  Title Contrast and the justification of effort Type Journal Article
  Year 2005 Publication Psychonomic bulletin & review Abbreviated Journal Psychon Bull Rev  
  Volume 12 Issue 2 Pages 335-339  
  Keywords Awareness; *Cognition; *Discrimination (Psychology); Female; Humans; Male; Questionnaires; *Visual Perception  
  Abstract When humans are asked to evaluate rewards or outcomes that follow unpleasant (e.g., high-effort) events, they often assign higher value to that reward. This phenomenon has been referred to as cognitive dissonance or justification of effort. There is now evidence that a similar phenomenon can be found in nonhuman animals. When demonstrated in animals, however, it has been attributed to contrast between the unpleasant high effort and the conditioned stimulus for food. In the present experiment, we asked whether an analogous effect could be found in humans under conditions similar to those found in animals. Adult humans were trained to discriminate between shapes that followed a high-effort versus a low-effort response. In test, participants were found to prefer shapes that followed the high-effort response in training. These results suggest the possibility that contrast effects of the sort extensively studied in animals may play a role in cognitive dissonance and other related phenomena in humans.  
  Address University of Kentucky, Lexington, KY 40506-0044, USA  
  Corporate Author Thesis  
  Publisher Place of Publication Editor  
  Language English Summary Language Original Title  
  Series Editor Series Title Abbreviated Series Title  
  Series Volume Series Issue Edition  
  ISSN 1069-9384 ISBN Medium  
  Area Expedition Conference  
  Notes PMID:16082815 Approved no  
  Call Number refbase @ user @ Serial 223  
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