Abstract: Awareness varies between different species and humans can never truly appreciate what it is like to be another individual, either of the same species or another. Visual perceptual faculties provide some evidence of the extent to which domesticated animals derive information from objects in their environment, whilst changes in behaviour resulting from different visual stimuli can also provide valuable information on the state of visual awareness. Extensive processing of potentially visual information must occur in all domesticated species, but is much less well understood than purely sensory based information. For example, sensory aspects of colour vision are reasonably well understood, but the role of wavelength variables in an animal's cognition and its colour experience is not clear. Considerable use is made of diurnal changes in photoperiod to synchronise endogenous rhythms to particular times of the day and the year. Variation in light intensity in natural images is also important for social reasons for animals to be able to discriminate between, e.g., different faces, but little is known about intensity preferences or the effects of intensity on behaviour. It appears likely that in many cases visual stimuli represent some of the most important influences on an animal's awareness, either alone or in combination with, e.g., olfactory cues. However, a much greater understanding of their processing is required before we can make useful deductions about visual awareness in domesticated animals.