toggle visibility Search & Display Options

Select All    Deselect All
 |   | 
Details
   print
  Record Links
Author (up) Mennecke, B.E.; Townsend, A.M.; Hayes, D.J.; Lonergan, S.M. url  openurl
  Title A study of the factors that influence consumer attitudes toward beef products using the conjoint market analysis tool Type Journal Article
  Year 2007 Publication Journal of Animal Science Abbreviated Journal J. Anim Sci.  
  Volume Issue Pages jas.2006-495-  
  Keywords  
  Abstract This study utilizes an analysis technique commonly used in marketing, the conjoint method, to examine the relative utilities of a set of beef steak characteristics considered by a national sample of 1,432 US consumers, as well as additional localized samples representing undergraduate students at a business college and in an animal science department. The analyses indicate that among all respondents, region of origin is by far the most important characteristic; this is followed by animal breed, traceability, animal feed, and beef quality. Alternatively, the cost of cut, farm ownership, the use (or non-use) of growth promoters, and whether the product is guaranteed tender were the least important factors. Results for animal science undergraduates are similar to the aggregate results except that these students emphasized beef quality at the expense of traceability and the non-use of growth promoters. Business students also emphasized region of origin but then emphasized traceability and cost. The ideal steak for the national sample is from a locally produced choice Angus, fed a mixture of grain and grass that is traceable to the farm or origin. If the product was not produced locally respondents indicated that their preferred production states are, in order from most to least preferred, Iowa, Texas, Nebraska and Kansas.  
  Address  
  Corporate Author Thesis  
  Publisher Place of Publication Editor  
  Language Summary Language Original Title  
  Series Editor Series Title Abbreviated Series Title  
  Series Volume Series Issue Edition  
  ISSN ISBN Medium  
  Area Expedition Conference  
  Notes 10.2527/jas.2006-495 Approved no  
  Call Number Equine Behaviour @ team @ Serial 2944  
Permanent link to this record
Select All    Deselect All
 |   | 
Details
   print