Abstract: We discuss selectivity in great ape imitation, on the basis of an observational study of spontaneous imitation in free-ranging rehabilitant orangutans (Pongo pygmaeus). Research on great ape imitation has neglected selectivity, although comparative evidence suggests it may be important. We observed orangutans in central Indonesian Borneo and assessed patterns in the models and actions they spontaneously imitated. The patterns we found resembled those reported in humans. Orangutans preferred models with whom they had positive affective relationships (e.g., important caregiver or older sibling) and actions that reflected their current competence, were receptively familiar, and were relevant to tasks that faced them. Both developmental and individual variability were found. We discuss the probable functions of imitation for great apes and the role of selectivity in directing it. We also make suggestions for more effective elicitation of imitation. (PsycINFO Database Record (c) 2012 APA, all rights reserved)