Abstract: Parent-offspring communication has evolved under strong selection to guarantee that the valuable resource of parental care is expended efficiently on raising offspring. To ensure allocation of parental care to their own offspring, individual recognition becomes established in higher vertebrates when the young become mobile at a time when a nest site can no longer provide a safe cue to recognition. Such recognition needs to be established by rapid, sometimes imprinting-like, processes in animals producing precocial offspring. In parents, offering strategies that stimulate feeding and entice offspring to approach the right site have evolved. Such parental signals can be olfactory, acoustic, or visual. In offspring, begging strategies involve shuffling for the best place to obtain food – be this the most productive teat or the best position in the nest. This involves signals that make the offspring particularly obvious to the parent. Parents often feed young according to their signaling intensity but may also show favoritism for weaker offspring. Offspring signals also serve to communicate the continuing presence of the young and may thereby maintain brood-care behavior in parents. Internal processes in parents may end parental care irrespective of further signaling by offspring, thus ensuring that offspring cannot manipulate parents into providing substantially more care than is optimal for their own fitness.