Abstract: Social licking patterns of heifer and steer herds were observed and recorded during periods of resting and intermittent feeding. The results revealed the following features: (1) heifers and steers had 15.0 and 15.2 social licking interactions per hour which lasted for 37.8 and 41.0 s on average, respectively. The average time an animal spent licking was about 25 s per hour; (2) all the animals in the herds were licked by others, but only 72.3% of the animals licked other animals; (3) the animals close in the social hierarchy tended to lick each other for a longer time than did remote animals; (4) the time receiving l licking and weight gain tended to be positively correlated. The observations suggest that (1) the motivation of giving licking may be individual-specific and may be influenced by genetic factors, while that of receiving licking appears to be general, and that (2) social licking may mean not only cleaning the skin and hair of a passive partner, but also leading it to psychological stability.