Abstract: Summary In social communication, one animal signals and another responds. Several cognitive steps are involved as the second animal selects its responses; these steps can be described as follows in terms of an informational model. First, the responding individual must evaluate the information made available by the signaling on the basis of other information, available from sources contextual to the signal. Second, the respondent must fit all of the relevant information into patterns generated from recall of past events (conscious recall is not generally required; pattern fitting is a fundamental skill). Third, conditional predictions must be made; and fourth, the individual must test and modify any of these predictions for which significant consequences exist. Many vertebrate animals appear to respond to signaling with considerable flexibility. Communicative events are thus complex but are by no means intractable. Indeed, communication provides us with excellent opportunities to investigate animal cognition.