Abstract: Pigeons prefer signals for reinforcement that require greater effort (or time) to obtain over those that require less effort to obtain (T. S. Clement, J. Feltus, D. H. Kaiser, & T. R. Zentall, 2000). Preference was attributed to contrast (or to the relatively greater improvement in conditions) produced by the appearance of the signal when it was preceded by greater effort. In Experiment 1, the authors of the present study demonstrated that the expectation of greater effort was sufficient to produce such a preference (a second-order contrast effect). In Experiments 2 and 3, low versus high probability of reinforcement was substituted for high versus low effort, respectively, with similar results. In Experiment 3, the authors found that the stimulus preference could be attributed to positive contrast (when the discriminative stimuli represented an improvement in the probability of reinforcement) and perhaps also negative contrast (when the discriminative stimuli represented reduction in the probability of reinforcement).