Abstract: We examined the effects of the presence of an unfamiliar, a gentle or an aversive handler during milking on behaviour and milk yield, and whether cows can learn to approach or avoid a handler by observing the neighbouring cow?s responses. In Experiment 1, Danish Friesian cows (n=16) were treated gently (offering hay and concentrates) by one handler and aversively (hit every 15s on the head with the hand) by another handler for six periods of 2min each. The two handlers wore different coloured overalls, and each cow received either gentle or aversive treatment in the first week and the other treatment the following week. All cows kept a longer distance to the aversive than to the gentle handler in a 1min test after treatment. Milk yield and residual milk did not differ when the aversive or the gentle handler was standing in front of the cow during milking, although the cows moved their legs and tail less when the aversive handler was present. When an unfamiliar person was standing in front of the cows during milking, behaviour and milk yield did not differ from control milkings. Cows and heifers (n=10) that had observed their neighbours receiving gentle treatment by one handler and aversive treatment from another handler did not differ in the distance they kept from these two handlers. In Experiment 2, cows (n=15) that had observed the neighbours receiving a gentle treatment (eight times for 2min) kept a shorter distance to that handler after treatment of their neighbours, and the distance they kept was correlated with the distance kept by the neighbouring cows. This suggests that responses of observer cows may be affected by the responses of the cows being treated. The cows rapidly learned to avoid an aversive handler, but although the cows showed clear avoidance response to the aversive handler there was no effect on milk yield when the aversive handler was present at milking.