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Danchin, E., Giraldeau, L. - A., Valone, T. J., & Wagner, R. H. (2004). Public information: from nosy neighbors to cultural evolution. Science, 305(5683), 487–491.
Abstract: Psychologists, economists, and advertising moguls have long known that human decision-making is strongly influenced by the behavior of others. A rapidly accumulating body of evidence suggests that the same is true in animals. Individuals can use information arising from cues inadvertently produced by the behavior of other individuals with similar requirements. Many of these cues provide public information about the quality of alternatives. The use of public information is taxonomically widespread and can enhance fitness. Public information can lead to cultural evolution, which we suggest may then affect biological evolution.
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Doligez, B., Danchin, E., & Clobert, J. (2002). Public information and breeding habitat selection in a wild bird population. Science, 297(5584), 1168–1170.
Abstract: According to the “public information” hypothesis, some animal species may monitor the current reproductive success of conspecifics to assess local habitat quality and to choose their own subsequent breeding site. To test this hypothesis experimentally, we manipulated two components of public information, the mean number of offspring raised locally (“quantity”) and their condition (“quality”), in the collared flycatcher Ficedula albicollis. Immigration rate decreased with local offspring quantity but did not depend on local offspring quality, suggesting that immigrants are deprived of information regarding local quality. Conversely, emigration rate increased both when local offspring quantity or quality decreased, suggesting that residents can use both components of public information.
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