Abstract: Abstract. Considerable evidence across many taxa demonstrates that prior social experience affects the outcome of subsequent aggressive interactions. Although the 'loser effect', in which an individual losing one encounter is likely to lose the next, is relatively well understood, studies of the 'winner effect', in which winning one encounter increases the probability of winning the next, have produced mixed results. Earlier studies differ concerning whether a winner effect exists, and if it does, how long it lasts. The variation in results, however, may arise from different inter-contest intervals and procedures for selecting contestants employed across previous studies. These methodological differences are addressed through a series of experiments using randomly selected winners and three different inter-contest intervals in the pumpkinseed sunfish, Lepomis gibbosus. The results indicate that a winner effect does in fact exist in pumpkinseed sunfish, but that it only lasts between 15 and 60 min. Based on these results, predictions about the behavioural dynamics of hierarchy formation are discussed, and it is suggested that it may be impossible, in principle, to predict the outcome of dominance interactions between some individuals before they are actually assembled to form a group. Finally, the possible mechanisms underlying the winner effect are explored.