||In the USA, each year, up to one billion birds are estimated to die from colliding with windowpanes (Sabo et al. 2016). A further 573,000 are struck down by wind turbines, along with 888,000 bats (Smallwood 2013). Worldwide, unintended capture in fishing devices is recognized as the single most serious global threat to migratory, long-lived marine taxa including turtles, birds, mammals and sharks (Wallace et al. 2013). Estimates put the number of amphibians killed per year on Australian roads at 5 million (Seiler 2003). The likelihood of a green turtle erroneously ingesting plastic debris, often by mistaking them for food, rose from 30% in 1985 to almost 50% in 2012 (Schuyler et al. 2013). Human-induced rapid environmental change (HIREC, sensu Sih et al. 2011) is filling animalsí environments with new threats which bear little or excessive similarity to those they have encountered in their evolutionary history (Dwernychuk and Boag 1972; Patten and Kelley 2010; Witherington 1997). As a consequence, many of the stimuli involved fall outside the adaptive processing space of animalsí evolutionary perceptual, learning, memory and decision-making systems, making individuals particularly vulnerable to their impact.