Abstract: There is increasing evidence from both observational and experimental studies that females may copy each other's mating decisions. Female copying can be defined as a type of nonindependent choice in which the probability that a female chooses a given male increases if other females have chosen that male and decreases if they have not. The important characteristic of copying behavior that separates it from other similar processes is that the change in the probability of choice is strictly because of the actions of other females and not the consequences of those actions (e.g., a male's behavior changing as a result of successful matings). A gametheory model suggests that the adaptive significance of female copying may depend primarily on the ratio of the costs to the benefits of active mate choice. Copying behavior, and more generally conspecific cueing, may be important in many behavioral processes beyond mate choice.