Abstract: Recent models of the social transmission of behaviour by animals have repeatedly led their authors to the counterintuitive (and counterfactual) conclusion that traditional behaviour patterns in animals are often not locally adaptive. This deduction results from the assumption in such models that frequency of expression of socially learned behaviour patterns is not affected by rewards or punishments contingent upon their expression. An alternative approach to analysis of social learning processes, based on Staddon-Simmelhag's conditioning model, is proposed here. It is assumed that social interactions affect the probability of introduction of novel behaviour patterns into a naive individual's repertoire and that consequences of engaging in a socially learned behaviour determine whether that behaviour continues to be expressed. Review of several recently analysed instances of animal social learning suggests that distinguishing processes that introduce behaviour patterns into the repertoires of individuals from processes that select among behavioural alternatives aids in understanding observed differences in the longevity of various traditional behaviour patterns studied in both laboratory and field. Finally, implications of the present approach for understanding the role of social learning in evolutionary process are discussed.