Abstract: Female mate choice copying is a socially mediated mate choice behaviour, in which a male's attractiveness to females increases if he was previously chosen by another female as a mate. Although copying has been demonstrated in numerous species, little is known about the specific benefits it confers to copying females. Here we demonstrate that the mate choice behaviour of female sailfin mollies (Poecilia latipinna) is influenced by the phenotypic quality of model females with whom males are observed consorting. Test females choosing between two males of similar body length were found to significantly increase time spent with previously non-preferred males after having observed them with a relatively high-quality female. Conversely, females were found to significantly decrease time spent with previously preferred males after having observed them with a relatively low-quality female. Female mate choice copying might be maintained by selection based on the heuristic value it provides females choosing between males whose quality differences are not easily distinguishable.