Abstract: The use of massage (as a potential form of acupressure) has long been documented as a human relaxation aid. However, little scientific research has been carried out into its potential use as a form of stress reduction in the horse. This preliminary study investigated the effect of massage at six different sites (thoracic trapezius [withers], mid-brachiocephalicus, cervical ventral serrate and cervical trapezius [mid-neck], proximal gluteal fascia and proximal superficial gluteal [croup], proximal and mid-semitendinosus [second thigh], lateral triceps, proximal extensor carpi radialis and proximal common digital extensor [forearm], proximal brachiocephalicus, proximal splenius and ear [poll and ears) on stress-related behavioral and physiological (heart rate [HR]) measures in the horse. Ten riding school ponies/horses were massaged at each of the six sites (three preferred and three nonpreferred sites of allogrooming (mutual grooming between conspecifics) and changes in HR and behavior were recorded. The results indicated that during massage, all sites except the forearm resulted in a significant reduction in HR (P < .05) with massage at the withers, mid-neck, and croup having the greatest effect (preferred sites of allogrooming). Massage at preferred sites of allogrooming also elicited significantly more (P < .05) positive behavioral responses compared with the three nonpreferred sites. The practical implications of this study are discussed.